Integrated Media Solutions
2018-2019 "Agency of the Year"
-Media Alliance HoustonPartnership
There's Trust In True Partnership
At Briggs & Caldwell, we believe the best media partner is a true partner, one who works with it’s clients, not just for them.
A good media partner is many things: a perceptive listener who responds to client needs, an initiator of ideas, a thinker who creatively approaches problems and innovates solutions. A good media partner plans wisely, negotiates fairly and spends prudently. A true media partner is proactive, offering strategic planning not just schedule implementation. A true media partner forms long-term relationships with clients and with reps, working with both to set and achieve goals.
That’s the type of inspired partnership we bring to our clients every day.
2018-2019 "Agency of the Year"
Media Alliance HoustonExperience
We offer a depth of experience in strategic planning and buying across a full range of clients: Retail, B2B, B2C. We are strong in all current media formats: TV, radio, Internet, print and multiple forms of out-of-home. We are a modern communications company that fully embraces the new trends in consuming media including multi-screen TV viewing, online radio and the increasing fragmentation and choices for viewers in how they connect with their media. We have negotiated inventive deals for our clients across national, regional and local market arrangements. Our core strength is local market media. We currently manage media deals and strong vendor relationships in 55+ local spot markets across the US.
- 2018-2019 Agency of the Year
- 2018-2019 Media Planner of the Year
- 2016-2017 Agency of the Year
- 2014-2015 Agency of the Year
- 2012 Agency of the Year
- 2010 Local Media Buyer of the Year
- 2007 Agency of the Year
Our specialties: Retail, Corporate Branding, Entertainment, Health Care.
We specialize in
Retail|Corporate Branding|Entertainment|Health Care
People
Athena Anzaldua
Media BuyerAfter 10+ years in the education field, Athena moved to a career of media buying in 2004. Whether it’s entertainment, retail, non-profit, travel or banking clients, Athena uses her skills to educate the media on the needs of her clients. Her organization, style and strong relationships allow her to create campaigns that receive an A+ in results. She has worked with Feld Entertainment, Academy Sports & Outdoors, Lack’s Furniture, Time Warner Cable, Houston Museum of Natural Science, DePelchin Children’s Center, First National Bank, Greater Houston Convention and Visitors Bureau, Express Jet, and Houston Association of Realtors.
Chris Caldwell
Vice PresidentChris Caldwell, Vice President with Briggs & Caldwell, started his career in 1988 as an advertising sales representative for the Tulsa World Daily newspaper. In 1990, Chris moved to Dallas to accept a position as a Media Planner for Bozell/Temerlin McClain working on American Airlines and JC Penney. In 1993, Chris joined Chiat/Day as a Media Supervisor on the Nissan Regional Dealers automotive account, planning and buying spot television and radio for several Southwest markets.
Chris continued to migrate further south by joining Anheuser-Busch/Houston in 1994. During his five-year tenure at A-B, Chris specialized in buying radio, outdoor and stadium signage. Chris truly enjoys the negotiation process, and prides himself on fully maximizing the value of each client’s advertising dollar.
Chris continued to migrate further south by joining Anheuser-Busch/Houston in 1994. During his five-year tenure at A-B, Chris specialized in buying radio, outdoor and stadium signage. Chris truly enjoys the negotiation process, and prides himself on fully maximizing the value of each client’s advertising dollar.
Christy Saxer
Senior Media PlannerWith a background in sales, print and television, Christy brings her multi-media experience and unique perspective to Briggs & Caldwell. A native of Dallas/Ft Worth (we won’t hold that against her), Christy started her career at The Houston Post and then moved to KPRC, Houston’s NBC affiliate where she worked for 18 years. With the media business being so good to Christy through the years, she makes it a point to give back and is an active board member in Houston Media Alliance. When business calls for it, Christy travels to DFW, but we’re proud to say that she calls but calls HOU home.
Kellie Briggs
PresidentFor Kellie, working on an account is like putting together a jigsaw puzzle. It’s all about each audience, each product and each goal and how they fit into the bigger picture. For more than 23 years, Kellie has leveraged her problem solving skills and creativity to solve strategic account planning challenges and bring all the pieces together in one cohesive and powerful solution. Across the full spectrum of accounts, from large national and regional planning and buying to local media work, she’s touched upon virtually every category of business. And in every case, delivered picture perfect results.
Kathleen Linton
Process ManagerKathleen’s career started back in 1995 when she was hotdoggin’ around in the Wienermobile as a spokesperson for Oscar Mayer Foods. She moved to Houston the following year, and this has been her home ever since. Kathleen’s attention to detail and abilities to multi-task transitioned her to the Process Manager at Briggs & Caldwell. This woman is the excel and spreadsheet guru! Prior to overseeing agency processes she climbed up the media ladder as an Assistant Buyer at Foleys (yes, Foley’s for those of you that remember!), a Media Buyer at Briggs & Caldwell and other various agencies as well as a Billing Supervisor at MMI. When she is not knee deep in Quick Books and spreadsheets she is spending time with her husband and 2 daughters.
Kristina Early
Senior Media Planner/Buyer“Always have a plan”. It’s not just a motto for Kristina, it’s a way of life. She’s that person who plans ahead for vacations a year in advance to be sure that the adventure will be everything it should be. Want proof? She’s traveled to 15 countries and counting, and has loved the experience of learning every new culture. Her approach to clients is exactly the same. Kristina jumps into learning each client’s business first and delves into relevant consumer/sales data, media usage research and details on competitors. Then, she puts the plan into action, triggering a rewarding new journey for clients, every time.
Leah Smith
Senior Media BuyerThere are two types of people in the world. Those who love math, and those who run for the hills at the mention of the word. Leah is the former. Even growing up, studying math and solving intricate math problems challenge was Leah’s recipe for happiness. Not unlike her recipe for chocolate chip cookies. Working with clients, Leah makes sure that it all adds up to campaigns that run smoothly and are within budget while delivering the most gross impressions. If you’re lucky, you might even get a batch of her famous chocolate chip cookies.
Tonya Brenner
AccountantPeople who say accountants are dull haven’t met Tonya. She tackles her work at Briggs & Caldwell with unparalleled drive and enthusiasm. Maybe it’s her exciting background that’s responsible for her attitude. After graduating from Marist College in Poughkeepsie, NY, she started her career in New York City as an Internal Auditor for the Dreyfus Corporation. Then, she turned her sights to Houston and the advertising field where she worked at Taylor Speier for 8 years and moved from Client Biller to Controller. Now she tackles all the financial work necessary to turn the books over to the CPAs at year-end – all while monitoring both client and company dollars.
Sheryl Grigsby
Vice PresidentSheryl’s career started in Broadcast Journalism and upon coming to Houston she transitioned to a Media Marketing Specialist. Her passion for client’s success is what drives her. She is passionate about collaboration in this ever-changing media world, and is driven to helping client’s set themselves apart from the competition, to continually raise the bar. Out-of-the-box thinking is her forte to build promotions and local activations. She loves media planning, strategic thinking and connecting clients to customers. Her rooted value in customer service is what Briggs & Caldwell stands for and builds partnerships for life. The Golden Rule, treat others how you want to be treated. When she is not thinking up more creative innovative ideas she is spending time with her husband and two active daughters. Her girls are active in sports and give Sheryl the other titles of soccer mom, swim mom, and softball mom! She is a very proud mom cheering them on from the sidelines.